Privacy policy
Effective Date: June 2025
Introduction
Fire Pure ("we," "us," or "our") operates the website firepura.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.
By using our website, you consent to the data practices described in this policy.
Information We Collect
Information you provide directly:
- Name, email address, phone number, and billing/shipping address when placing an order
- Payment information — processed securely by Shopify Payments; we never store full card numbers
- Account login credentials if you create a customer account
- Messages and communications you send to us
- Newsletter preferences if you opt in
Information collected automatically:
- IP address, browser type, and device information
- Pages visited, time on site, and referring URLs via Google Analytics
- Cookie and tracking data
How We Use Your Information
- To process, fulfill, and communicate about your orders
- To send order confirmations, shipping notifications, and delivery updates
- To respond to customer service inquiries
- To send promotional emails — only if you have opted in (unsubscribe at any time)
- To detect and prevent fraudulent transactions
- To improve our website and products using aggregated analytics
- To comply with applicable laws and legal obligations
Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We share data only with trusted service providers:
- Shopify Inc. — our e-commerce platform and payment processor
- Shipping carriers (UPS, USPS, FedEx) — for order delivery
- Google Analytics — for anonymized website analytics
- Email marketing platforms — only if you have subscribed
- Government authorities — when required by law
Cookies
We use cookies to enhance your experience. Types of cookies we use:
- Strictly Necessary — required for the website and checkout to function
- Analytics — help us understand how visitors use our site
- Marketing — used for retargeting ads, only with your consent
Your Privacy Rights
Depending on your state of residence, you may have the right to:
- Know what personal information we collect and how it is used
- Access a copy of your personal information
- Correct inaccurate personal information
- Delete your personal information (subject to legal exceptions)
- Opt out of the sale of personal information (we do not sell data)
California residents have additional rights under the CCPA. To exercise any of these rights, email support@firepura.com. We will respond within 45 days.
Data Security
We use industry-standard SSL/TLS encryption on all pages. Payment data is processed through PCI-DSS compliant processors.
Children's Privacy
Our website is not directed at children under 13. We do not knowingly collect data from children.
Changes to This Policy
We may update this policy periodically. The effective date at the top reflects when it was last revised.
Contact Email: support@firepura.com | Website: firepura.com